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The easiest Territory Mapping Software you’ve ever had.

Built for the future of franchise.

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Step 1

Create your franchise territories

Whether it’s a travel-time area or an administrative boundaries -zip codes, counties, or states, – Smappen lets you create territories that align perfectly with your franchising vision. Define boundaries with a few clicks and watch your empire take shape.

Step 2

Analyze your market with advanced demographic data

Dive deep into demographics, age groups, income levels, and employment statistics. Smappen harnesses the power of population data to give you the upper hand in understanding your target market.
Use the heatmap to visualize it!

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Step 3

Search for points of interest, competitors, businesses & services

Discover the hidden gems and hotspots in your target areas. Whether it’s retail, restaurants, health services, or education, Smappen helps you uncover points of interest that can fuel your franchise success.
Smappen also provides you with vital insights into competitor locations, to strategically position your franchises for maximum impact.

Step 4

Extract zip codes from your area to include in your franchise agreement

As a savvy franchisor, you can really streamline your territory management by exporting a list of zip codes for each area. It’s a smart move to include these in your franchise agreements. Keeps everything clear and organized!

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And Final Step

Provide your franchisee with a complete territory report

Strengthen your franchise pitch with instant, detailed territory reports.
Show franchisees the potential of their territories with Smappen's data-driven insights.

Book a call with our amazing team to see it live!

A reliable tool and data

Just because it's (too) easy doesn't mean it's not reliable 😘 Smappen integrates the Census Bureau insights on population and more than 5 million companies from our database. 

Monthly and without commitment

Not a wedding enthusiast 👰 ? Perfect, neither are we! Smappen offers monthly subscriptions with no commitment. Stop whenever you want and also come back to us as needed. Smappen caters to the real needs of entrepreneurs.

Easy-to-use platform

Smappen is an application for non-experts in geomarketing or location-based studies. No need for training and an immediate grip for immediate results!

80,000 users, endless love! Hear it straight from them💜

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5.0

With Smappen, you can know if a territory will be successful or not. The app is extremely functional and useful, it’s quick, it’s very responsive and the team's support is wonderful!

Chelsie Maltez - Franchise Development at Baby Otter Swim School
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5.0

Smappen is very user-friendly. There’s so much data that you can pull from when you draw the maps, like population and business data. You can export everything for reporting and easily categorize your territories.

Angie Honeycutt - Vice President at 1 Tom Plumber
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5.0

Smappen is very user-friendly mapping software that checks all the boxes for franchise development, where you’re building and managing territories. Its built-in data means you can also leverage it in marketing.

Dustin Ingle - CEO at Insulation Commandos
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Ready for a tailored tour? Book your demo!

Meet our amazing team for a demo tailored to your needs, and leave with the first concrete insights into your franchise network!

What is territory mapping?

Territory-mapping is a method of allocating territory to an organization or person. It is very useful for two main purposes: sales-territory mapping and franchise-territory mapping.

What is franchise territory mapping?

Franchise-territory mapping consists of assigning a trade area to a franchisee. It is sometimes specified in the franchise agreement as an exclusive territory where nobody else (i.e. no other franchisee or retailer distributing the same product from the same brand) can carry out sales or marketing activities.Franchise territories can be set out using several criteria, such as potential customers (demographics) and potential revenues. In order to be as fair as possible and avoid network-management issues, each franchisee needs to have comparable territories. The franchisor can do a zoning study to have a better idea which trade area the brand should be located in.

How do you map a territory?

The first thing you should know is what method you want to use to draw your area. Should your territory represent official boundaries (city, state, zip code, etc.)? Or do you prefer to use isochrones? Isochrones are the most common way of drawing trade areas, as they give a better sense of how the terrain impacts on the attractiveness of your business (e.g. mountains, rivers or difficult roads, any of which could prevent prospects from reaching your store). You can also use an as-the-crow-flies isodistance (radius from your point of sale). Depending on the targets or customers you’ve been mapping, you could also draw one manually, so that each area can be comparable.There are lots of useful tools that can help you to map territories very easily. smappen offers you the ability to do this free of charge. Start creating a territory map

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Start now!

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